PUMA Nightcat Powered Jacket
At PUMA we understood that a lot of runners run at night. And we designed purpose-built products to increase safety in that environment. But we knew we could do better than create yet another reflective jacket. So we came up with the idea to give her a running mate. Something that would not only keep her safe, but also offer her guidance and the ability to connect and compete with friends. We introduced LED lights into the architecture of the jacket and made it Bluetooth-ready, so it could connect to a smartphone. A totally new and safe running experience.