Hello,
I am Hugh, and it is a pleasure to meet you!
I am an innovative creative with extensive knowledge within the sportswear industry based on 16 years of experience, including the past 13 years at PUMA.
I was born and raised in the seaside town of Brighton, England, now I am living outside of Herzogenaurach, Germany.
I am driven to make a positive change in the world, aligning this with a core value of mine, health. To do this, I use the platform of sportswear designed for athletes. I can make a positive change by creating products that are simple, more beautiful, and better.
My goal is to change the future of sports and to redefine sports culture by enhancing an athlete’s performance and increasing their enjoyment.
I am especially enthusiastic and passionate about endurance sports, primarily cycling. I have been interested in cycling performance, technology, culture, and style from an early age. Cycling help fuel by curiosity to go and explore new places.
With my extensive knowledge of the creative design process and clothing craftsmanship, I can understand how things are made at a product level and able to see how a concept would evolve into commercially balanced products. I have created, led, and delivered design visions with compelling stories for an array of projects that have influenced product business strategies.
I lead by doing. I am equally happy to paint the vision as I am sweating the details.
